This pilot, implemented in Greece by IASIS, brings together journalists, content creators, and policymakers to explore new ways of understanding and communicating climate change through the NeuroClima Hub. By combining media and policy perspectives, the pilot examines how digital tools, curated scientific knowledge, and behaviour-change insights can support both impactful climate storytelling and more informed, inclusive decision-making. The goal is to foster climate communication and policy approaches that are accurate, engaging, and emotionally aware.
Who is involved?
The pilot engages two key groups:
Journalists and content creators working across print, online, audiovisual media, and digital platforms
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Policymakers and public-sector professionals operating at local, regional, and national levels
Participants may be active in fields such as climate, environment, education, social policy, or urban planning, and may have varying levels of prior experience with climate-related topics. No prior expertise in climate science, artificial intelligence, or technical tools is required. Participation is voluntary.
What is being tested in this pilot?
This pilot addresses shared challenges across media and policy contexts, including:
Making complex climate information accessible and actionable
Avoiding misinformation, oversimplification, or emotional disengagement
Integrating behavioural and social dimensions into communication and decision-making
Understanding how narratives, emotions, and public perceptions shape climate action
Through participation, the pilot aims to:
Strengthen confidence in climate communication and interpretation
Improve accuracy and depth of content and policy understanding
Encourage more inclusive, evidence-based, and emotionally informed approaches
Learning focus and approach
PARTICIPANTS WILL EXPLORE
The NeuroClima Hub as a tool for both content creation and policy support
Climate knowledge in accessible, media and policyfriendly formats
Behaviour-change pathways and audience/societal engagement
Digital storytelling and hybrid learning approaches
AI-supported tools presented in non-technical, practical ways
Ethical, emotional, and trust-related dimensions of climate communication and policymaking
KEY QUESTIONS INCLUDE
How useful is the NEUROCLIMA HUB across media and policymaking contexts?
Can digital and AI-supported tools improve accuracy and understanding while preserving independence?
How do behavioural and emotional insights influence public engagement and policy effectiveness?
How this pilot works
PARTICIPANTS WILL EXPLORE
The NEUROCLIMA HUB as a tool for both content creation and policy support
Climate knowledge in accessible,media and policy-friendly formats
Behaviour-change pathways and audience/societal engagement
Digital storytelling and hybrid learning approaches
AI-supported tools
DESIGN AND PREPARATION
Educators and facilitators:
Design or adapt learning and engagement activities using the NeuroClima Hub
Tailor materials to their specific educational or community contexts
Share materials through the NeuroClima Learn platform where relevant
Evaluation and data collection
To assess the pilot’s impact, two anonymous online questionnaires will be conducted:
One before participation
One after completion
These will capture:
Climate-related knowledge and awareness
User experience and usability of the NeuroClima Hub
Attitudes towards sustainable behaviours
All data collection follows strict data protection standards:
Full anonymity is ensured
No sensitive personal data is collected
Only aggregated demographic data is used
GDPR-compliant handling
Data used exclusively for pilot evaluation and inclusivity assessmen
Implementation
BETWEEN APRIL AND JUNE 2026
Educators implement learning activities with students
Youth workers and facilitators organise community-based activities such as workshops, discussions, or guided exploration
Participants (students and citizens) engage with climate topics through structured or informal activities
FORMATS MAY INCLUDE
Classroom sessions
Workshops and group discussions
Digital or hybrid learning experiences
Individual exploration
PARTICIPANTS ARE EXPECTED TO
Engage actively with the materials
Take part in at least one learning or community activity
Contribute to evaluation through questionnaires
Support provided
Introductory training and methodological guidance from IASIS
Ongoing support throughout the pilot
Access to curated scientific and educational climate content
Opportunities for peer exchange and reflection
Additional support from the NEUROCLIMA Working Group if needed
How to participate
Participants will receive:
WHO CAN APPLY
Educators working with students or adult learners
Students (secondary, vocational, or higher education)
Youth workers and professionals in community or nonformal education settings
Adult citizens interested in climate issues
HOW TO JOIN
Submit a voluntary letter of intent to:
lamprini.ntountoumi@iasismed.eu
PARTICIPATION CONDITIONS
Participation is voluntary and nonbinding
No employment or contractual relationship is created
NEXT STEPS
Selected participants will be contacted by the IASIS NEUROCLIMA team with further details
TIMELINE OF THIS PILOT
ENGAGEMENT, TRAINING AND BRIEFING
JANUARY TO MARCH 2026
PILOT IMPLEMENTATION
APRIL TO JUNE 2026
CONTINUED ACCESS
NEUROCLIMA HUB AVAILABLE UNTIL AT LEAST DECEMBER 2029